Daily musings

We love storytelling, whether it be ours, yours or a story that was written for children.  Here we tell the stories that bring brands to life and share our daily musings in the world of creating giants.

What does authenticity actually mean?

There’s a lot of talk about authenticity across brands and as people, but what does that really mean?  The confusion comes because we are often caught out thinking someone is authentic because someone believes in what they say and acts in a way that is consistent with their beliefs.

Our brand strategy: Have fun and be creative!

Kay by Design gets down to business, but we also know life is too short to be miserable at work. You spend half of your life here, why not have fun and be your best self when developing brand strategy? We want our team and customers to smile each and every day, feel supported and be respected.

Exceeding expectations without overpromising

Exceeding expectations is imperative. Every strategy, process, plan or system we create is customer-centric. When you trust in us and give us your all, we deliver customer-focused results that elevate your corporate company.

Quality as focus on business strategy

We believe that there is no compromise for quality in business strategy. It is the only objective in everything we do.  We’re always restless in the pursuit of improvement and excellence, asking the Why not ? Instead of the What if?

Why is brand resilience so important?

We believe there is no better lesson than failure.  Fail early, fail fast, adapt, learn and be agile; these are the cornerstones of great businesses. However, there is a catch. Failure can only foster growth when it is accompanied by brand resilience. Resilience is the capacity to recover, adapt and overcome in the face of adversity.