Daily musings

We love storytelling, whether it be ours, yours or a story that was written for children.  Here we tell the stories that bring brands to life and share our daily musings in the world of creating giants.

What does authenticity actually mean?

There’s a lot of talk about authenticity across brands and as people, but what does that really mean?  The confusion comes because we are often caught out thinking someone is authentic because someone believes in what they say and acts in a way that is consistent with their beliefs.