After 17 years in the business, Kym was ready to take her place besides the giants of the hospitality industry. Already delivering quality food and service what she needed was a solid brand strategy, brand redesign and implementation. Having both a cafe and catering business Entice Me needed a brand that transitioned into the corporate world while attracting cafe clientele.
We are extremely proud of what we created, and more importantly, the Entice Me team love their new brand which is attracting new and old clients.
Entice Me as a brand already was recognised for quality food and service. The goal was to show how the brand had evolved with a complete rebrand and create online ordering solutions for their catering that saved time while being a good user experience.
As you can see the outcome was sensational. We created a subtle, sexy yet classic brand which embraced Kym’s love of food and family. With a French provincial feel the colour palette allowed the food to shine.
The Entice Me team, friends and family came together during the COVID shutdown, transforming their premises into a showcase for their brand. They now have a fully integrated website ordering system for catering which allows customers to order delivery or pick up online.
Feedback on their transformation has been a resounding success and is a true credit to a team that not only challenged the status quo by investing in themselves when everyone else was shying away from spending but follow their brand guidelines explicitly.
Entice Me, Newstead Cafe is recording outstanding results from the new traffic attracted to the transformation. While Entice Me caterings existing clients are loving the new convenience, new clients are flocking to a brand that truly reflects the incredible food and service Kym, Adam and the team deliver.